Introduction: Forget Keywords, Think “Things”

Why Entity SEO Matters (Hint: It’s the Future of Search)

1. Google Loves Context

Google’s algorithms (like BERT and RankBrain) prioritize understanding *what* your content is about, not just matching keywords. For example, a page about “sourdough bread” that also discusses fermentation, starter recipes, and baking tools signals expertise, making Google more likely to rank it.

2. Win Featured Snippets & Knowledge Panels

Entities help Google create rich results like answer boxes, maps, or Knowledge Panels. A local bakery optimizing for “artisan sourdough in Austin” could appear in the “Local Pack” with reviews, hours, and photos

3. Match Real User Intent

People search for solutions, not keywords. If someone Googles “how to fix bitter coffee,” they want troubleshooting steps, not a page stuffed with “coffee” keywords. Entity SEO helps you address their actual needs. 

How to Implement Entity SEO: A Step-by-Step Plan

Step 1: Identify Your Core Entities

• Espresso machines  
• Coffee beans (e.g., Arabica vs. Robusta)  
• Grind size  
• Latte art  
• Common mistakes (bitter espresso, weak crema)

Step 2: Create Content Clusters

• Beginner’s Guide: How to make a sourdough starter
• Advanced Tips: Fermentation timing, hydration levels
• Troubleshooting: Fixing dense or gummy bread
• Tools: Best Dutch ovens, dough scrapers

Step 3: Use Schema Markup

```json

<script type="application/ld+json">  

{  

  "@context": "https://schema.org",  

  "@type": "Bakery",  

  "name": "Austin Artisan Breads",  

  "image": "logo.jpg",  

  "priceRange": "$$",  

  "servesCuisine": "Artisan Breads",  

  "sameAs": "https://en.wikipedia.org/wiki/Sourdough"  

}  

</script> ```

Step 4: Answer Real User Questions

• “Why does my sourdough bread taste sour?”
• “Best grind size for espresso”
• “How to store coffee beans to keep them fresh”

• How much caffeine is in a shot?
• Can I use regular coffee beans for espresso?

Step 5: Build Authority with External Links

Real-Life Success Stories

Case Study 1: Local Gym Boosts Visibility

• HIIT workouts for beginners
• Best HIIT equipment (kettlebells, resistance bands)
• Nutrition plans for HIIT

Case Study 2: Travel Blog Dominates “Eiffel Tower” Searches

• Eiffel Tower history
• Nearby cafes (using schema for “Place” and “Restaurant”)
• Ticket discounts for students

Entity SEO + EEAT: How to Align with Google’s Guidelines

1. Experience: Share personal stories.
Example: “After burning 3 sourdough starters, here’s what finally worked.”

2. Expertise: Cite credible sources.
Example: Link to a study from the *Specialty Coffee Association* when discussing brewing temperatures.

3. Authoritativeness: Get listed on trusted platforms.
Example: Ensure your bakery has a Google Business Profile and Crunchbase entry.

4. Trustworthiness: Be transparent.
Disclose partnerships (e.g., “We tested these espresso machines sent by Brand X”).

Final Tips to Keep It Human

• Write Like You Talk: Use contractions (“you’re” instead of “you are”) and ask questions (“Ever wondered why your espresso tastes bitter?”).
• Add Personality: Share mistakes or “aha!” moments.
• Use Visuals: Embed Instagram posts of your sourdough journey or YouTube tutorials.

Conclusion: Start Small, Think Big

1. Updating one blog post with schema markup.
2. Creating a content cluster around your core topic.
3. Answering one “People Also Ask” question in detail.

Are you experiencing tremors in the digital landscape? The online community was shaken by Google's recent manual actions and search ranking penalties. In this blog post, we’ll look at Google’s latest updates and how they affect your website SEO strategy.

Understanding Google's Latest Search Spam Policy Changes.

Google announced significant updates to its search spam policies on Tuesday, which resulted in a series of manual actions and penalties visible in Google Search Console. The highest number of manual actions occurred on Wednesday, March 6th, one day after the policy changes were officially announced.

Google's revised spam policies now include three key aspects: content and expired domain abuse, which are already in effect, as well as the upcoming site reputation abuse policy, which will go into effect in May 2024. To learn more about these policy updates, see my previous post https://iamnikhildaiya.blogspot.com/2024/03/google-core-update-new-spam-policies-march2024.html.

When Google's human reviewers detect noncompliance with the updated spam policies on a website, they take manual action. These actions are primarily intended to stop attempts to manipulate the Google search index. According to Google, the consequences of noncompliance include severely affected pages or entire sites receiving lower rankings or being omitted from search results with no visible indication to users.

SEO Fallout: Websites Disappearing from Google's Search Index

Reports are pouring in from SEOs and site owners claiming that their websites are no longer appearing in Google Search results, even with the site command. Google has been quick to take manual action against sites accused of violating the new policies, amplifying the severity of the penalties.

Not All Updates Lead to Manual Actions

It is important to note that those affected by the March 2024 core update will not necessarily receive manual actions. Google distinguishes between algorithmic updates and manual actions, with the former not resulting in notifications in the Search Console. While you can be hit by both a manual action and an algorithmic penalty, Google prefers to call the latter algorithmic updates rather than penalties.

To summarize, staying on top of Google's evolving search spam policies is critical for maintaining a strong online presence. As we see the consequences of these recent updates, it is clear that Google views compliance as non-negotiable.

In the ever-changing world of SEO, identifying the right keywords is critical for improving your online content. Today, I'm excited to share a useful tool that simplifies the process. A Google Sheet that uses Google's Auto Suggest feature to generate question keywords.

Features of this Tool:

How this Google Sheets Tool Can Help Your SEO Strategy:

The March 2024 Core Update:

This core update is more complex than previous ones, involving changes to multiple core systems and a change in how content usefulness is determined. Google has improved its core ranking systems by utilizing a variety of novel signals and approaches. Search rankings are determined by a combination of factors rather than a single signal or system, as was previously the case. The rollout of this update could take up to a month, resulting in more ranking fluctuations than usual. Content creators can rest assured that if they have consistently produced valuable content, they will not need to take any specific action in response to this update. A new FAQ page has been created to explain the update.

New Spam Policies:

Google's new spam policies are intended to focus on practices that could be harmful to search result quality. The three policies announced are for expired domain abuse, scaled content abuse, and site reputation abuse.

Expired Domain Abuse:

This practice includes purchasing and repurposing expired domain names to manipulate search rankings by hosting low-quality content. The update clarifies that using an old domain to host a new, original site for users is acceptable. However, using a domain's past reputation solely for search engine visibility is against Google's guidelines.

Scaled Content Abuse:

Scaled content abuse involves developing numerous pages solely to manipulate search rankings, with little or no value to users. Google emphasizes that this policy extends beyond automated content generation to include any method, whether automated, human, or a combination, that produces large volumes of unoriginal and unhelpful content.

Site Reputation Abuse:

This policy addresses the publication of third-party pages with minimal oversight, intending to manipulate search rankings by leveraging signals from the first-party site. Google distinguishes between third-party content for regular readers (e.g., native advertising) and content primarily designed to manipulate search rankings. To comply, website owners must remove such manipulative content from Google Search by May 5, 2024.

Google's March 2024 core update and new spam policies demonstrate the company's commitment to improving search quality and preventing manipulative practices. Content creators are encouraged to focus on providing valuable, user-centric content to maintain or improve their search rankings. Keep an eye on the Google Search Status Dashboard for updates on the rollout's completion, and provide feedback using the announced form once the update is complete. Adhering to these guidelines will help you maintain a positive online presence in the ever-changing landscape of Google search algorithms.

Was there an algorithm update yesterday i.e. on 24th May 2018? Nothing official yet, but there were many chatters going on in the BlackhatWorld and WebmasterWorld. A few days back, around 17th May 2018, there were more fluctuations reported by most of the tracking tools.

We're seeing a completely different set of results today. Much more like the results from 3 months ago... more tweaks?

More oddball traffic patterns...three days in a row, one conversion at 7 am +/- 15min...then nothing the rest of the day. Traffic coming in drip fashion again, same old same old. Referral spam is rampant.

To me it looks a bit like they reversed the update they did in early March, the sites I see dropping are the sites that went up in early March and now returned to the "old" positions.

The Yoast issue isn't related to these drops, it's certainly not helpful, but non-Wordpress sites were affected the same way at about the same time. Would be nice if the solution would be that easy, but unfortunately, it isn't for sure. 

As a daily routine, I was surfing the web and came across a great piece of information “About Personalized Search on Google”. This use to be a notional subject of discussion, whenever I and my team use to find different search results for the same search terms. We all had our own opinions/research on Google’s personalized search. But no one was 100% sure about their statements/facts about getting different search results for same search terms.

FYI, personalization of results is very light. Most people searching in the same language and same location will see largely the same things. Location and language are far more influential about why results differ.

— Danny Sullivan (@dannysullivan) May 15, 2018

Hi Friends, It’s been a long time I have published any post on my blog. Actually was caught up with a busy and hectic work schedule. So was not able to share any views or updates here.

“Seeing two sets of results. One obviously one better than the other. 

Bad set: traffic about 5% no user action, no transactions, bounce 100% good result: normal traffic, user action, bounce at 30%, normal sales” 

“I'm seeing a few drop in visitors on my site. Might be it has something to do with this update or else.” 

“Whatever they did but today we have a drop of 50% right now with bounce at 99%.”